PLATFORM OVERVIEW

Sorbet Workspace
Application Catalog

Client-facing summary of the applications available today, the supporting platform, and the products currently in development.

PREPARED BYSorbet Agency

PLATFORMSorbet Brains

CURRENT AS OF24 August 2026

What Sorbet Workspace is

Sorbet Workspace is the single client entry point for Sorbet Brains. A user signs in once, sees only the applications and data assigned to that business, and moves between reporting, customer management, content, publishing and communication without maintaining a separate login for every tool.

One sign-in across enabled applications, with access controlled per workspace and per person.
A built-in assistant that can read live workspace data and prepare exact action cards for approval.
Central management of platform connections, websites, files, media, conversations and notifications.
Strong workspace isolation: client data, connected accounts and permissions are scoped to the correct business.
Human approval for changes that can affect live campaigns, spend or customer-facing systems.

Application portfolio at a glance

The core portfolio contains 13 Workspace applications. Four additional product lines are in managed delivery, productisation or design.

Application	Area	Availability	Primary purpose
Analytics	Insight and control	Available	Every marketing channel, unified in one branded reporting environment.
Ads Control	Insight and control	Available	Safe, focused control over live Google and Meta campaigns.
CRM	Customers and conversations	Available	Every contact, source, stage and next action in one customer record.
Bot	Customers and conversations	Available	A website chatbot trained on the client's own content and connected to the CRM.
WhatsApp	Customers and conversations	Controlled rollout	A shared WhatsApp Business inbox connected to the customer record.
Meetings	Customers and conversations	Available	A bookable calendar embedded on the client's own website and synced with a real diary.
Google / Microsoft	Customers and conversations	Available with authorisation	Company email and calendars inside the workspace, next to each customer.
GEO	Growth	Available	Research, create and publish content designed for search and AI citation.
Post	Growth	Available	Create once, publish across social channels, manage replies and measure results.
Email Marketing	Growth	Available	Branded campaigns from the client's own domain with delivery and engagement reporting.
Radar	Growth	Available	An on-demand market, customer and competitor briefing.
MCP	Infrastructure	Available	One governed connection between AI assistants and the marketing stack.
Webhooks	Infrastructure	Available	A universal lead intake layer that keeps every enquiry, maps it and links it to attribution.

Note: Platform availability depends on the selected service scope, connected accounts, external platform permissions and onboarding readiness.

Analytics AVAILABLE

Every marketing channel, unified in one branded reporting environment.

Ready-made views for website performance, paid media, social channels and YouTube.
Flexible date comparisons against the previous period and the same period last year.
Custom dashboards and components built from verified platform metrics.
Full-screen business reviews powered by current data.
Search Console sitemap management and securely delegated client properties.

WORKS WITH: Google Analytics, Search Console, Google Ads, Meta, LinkedIn, X, YouTube and Microsoft Advertising.
BEST FOR: Agencies and in-house teams that need one reliable view across paid, organic, social and video.

Ads Control AVAILABLE

Safe, focused control over live Google and Meta campaigns.

Review campaign status, bidding approach, budgets and recent performance in account currency.
Pause or re-enable campaigns, change budgets and rename campaigns.
Manage Google auto-tagging and selected Meta account settings, including spend caps.
Every action is re-checked against the advertiser account assigned to the workspace.
Changes that can affect spend require explicit human approval.

WORKS WITH: Google Ads and Meta Ads.
BEST FOR: Account managers and clients who need a quick, governed way to control active spend.

CRM AVAILABLE

Every contact, source, stage and next action in one customer record.

Unifies leads from forms, ads, chatbot conversations, meetings and spreadsheet imports.
Searchable contact grid, configurable columns, pipeline board and full CSV export.
Contact records include interests, tasks, activities, images, payments and communication history.
Payment plans and inventory views support commercial follow-through without pretending to process payments.
Qualified outcomes can be sent back to ad platforms so optimisation learns from customers, not only form fills.
Website traffic events connect first-touch, last-touch and page journeys to the contact record.

WORKS WITH: Google Ads, Meta, Microsoft Advertising, Gmail, Outlook, WhatsApp, Bot, Meetings and website tracking.
BEST FOR: Businesses and agencies whose leads arrive through multiple paid and organic sources.

Bot AVAILABLE

A website chatbot trained on the client's own content and connected to the CRM.

Crawls and indexes approved website content, with clear warnings when a source cannot be read.
Answers visitors in Hebrew or English with full right-to-left support.
Captures and classifies leads naturally during the conversation.
Delivers qualified enquiries directly into the workspace CRM.
Offers brand controls for colour, theme, avatar, position and opening copy.
Includes transcript review, summaries, domain restrictions, spend caps and non-editable safety rules.

WORKS WITH: Sorbet CRM, workspace notifications and approved lead destinations.
BEST FOR: Businesses that need after-hours coverage and better-qualified enquiries than a basic form provides.

WhatsApp CONTROLLED ROLLOUT

A shared WhatsApp Business inbox connected to the customer record.

Connects a business-owned WhatsApp number through Meta's official platform.
Combines portal replies and eligible phone-app replies in one conversation history.
Supports text and file replies, unread counts and a complete thread view.
Enforces the 24-hour messaging window and switches to approved templates when required.
Links conversations to CRM contacts and supports messages from the contact page.
Optional email alerts are throttled to prevent notification floods.

WORKS WITH: WhatsApp Business Platform, Sorbet CRM and workspace notifications.
BEST FOR: Clinics, schools, service businesses and retailers whose customers prefer messaging.

Meetings AVAILABLE

A bookable calendar embedded on the client's own website and synced with a real diary.

Embeddable scheduler or standalone booking link, optimised for desktop, mobile, Hebrew and English.
Availability reflects working hours, overrides, notice, booking horizon, buffers and daily caps.
Checks Google or Microsoft calendars and creates calendar events with Meet or Teams links.
Collects the right contact details for the business, including phone-only booking when appropriate.
Every booking becomes a CRM contact and appears in a diary and metrics view.
Protects against two visitors booking the same slot simultaneously.

WORKS WITH: Google Calendar, Microsoft 365, Google Meet, Microsoft Teams and Sorbet CRM.
BEST FOR: Consultants, clinics, agencies and sales teams that want qualified time booked without back-and-forth.

Google / Microsoft AVAILABLE WITH AUTHORISATION

Company email and calendars inside the workspace, next to each customer.

Reads and searches authorised Gmail and Outlook mailboxes with one consistent search language.
Sends, replies, drafts and attachments from the correct mailbox while preserving conversation threads.
Lists calendars and creates, updates or cancels appointments.
Supports inbox rules and reusable personal email templates.
Fills CRM merge fields before sending and flags anything still missing.
Mailbox reach is explicitly authorised and re-checked on every request.

WORKS WITH: Google Workspace, Microsoft 365, Sorbet CRM and Meetings.
BEST FOR: Sales and service teams that want customer communications visible beside the customer record.

GEO AVAILABLE

Research, create and publish content designed for search and AI citation.

Builds a business profile from websites, uploaded documents and approved notes.
Maintains verified company facts that generated content is allowed to use.
Creates an opportunity bank based on services, topics, proprietary data and real search demand.
Moves each article through research, brief, draft, fact-check and illustration.
Publishes to WordPress, Joomla or Wix as a draft by default and updates existing posts without duplication.
Validates the live URL after publishing, including heading, metadata, indexing state, structured data and links.

WORKS WITH: WordPress, Joomla, Wix, search data providers and licensed stock libraries.
BEST FOR: Businesses and agencies that want stronger visibility in both search engines and AI-generated answers.

Post AVAILABLE

Create once, publish across social channels, manage replies and measure results.

Publishes to Facebook Pages, Instagram, LinkedIn, X and YouTube where account permissions allow.
Provides channel-specific previews, limits, link handling and image requirements.
Supports uploaded media and licensed stock search with attribution handling.
Schedules one-time posts with safeguards against duplicate publishing.
Includes a Facebook Page comments and mentions inbox with moderation actions.
Pulls per-post analytics and checks publishing permissions before work is lost.

WORKS WITH: Facebook Pages, Instagram, LinkedIn, X, YouTube, Unsplash and Pexels.
BEST FOR: Social and content managers responsible for several brand accounts.

Email Marketing AVAILABLE

Branded campaigns from the client's own domain with delivery and engagement reporting.

Sends from an authenticated client domain with multiple approved sender identities.
Builds audiences manually, through CSV or by syncing contacts from Sorbet CRM.
Creates reusable segments and drag-and-drop email designs.
Hosts images and GIFs for reliable rendering across major email clients.
Supports personalisation tags across subject, HTML and plain text.
Handles unsubscribe, suppression, bounce and complaint hygiene, plus campaign performance reporting.

WORKS WITH: Amazon SES, Cloudflare DNS, Sorbet CRM and chatbot subscription capture.
BEST FOR: Marketing teams that want branded list-based email without a separate campaign platform.

Radar AVAILABLE

An on-demand market, customer and competitor briefing.

Monitors one or more websites, each with its own keywords and context.
Separates findings into market news, client or brand signals, and competitors.
Builds search queries from the monitored website and the operator's topics.
Suggests additional keywords and remembers approved additions.
Returns recent sources with date, summary, relevance and a plain-language 'why it matters' note.
Runs only on demand, keeping research timing and cost predictable.

WORKS WITH: Live web search and AI summarisation.
BEST FOR: Owners and account managers who need periodic market intelligence without a standing analyst.

MCP AVAILABLE

One governed connection between AI assistants and the marketing stack.

Connects compatible AI clients to multiple platforms through one private workspace endpoint.
Supports multiple named accounts per platform and a nominated default.
Allows an agency to lend only a specific property or account, with the boundary enforced on every call.
Isolates each workspace's credentials, tools and usage.
Supports governed reads and writes across research, analytics, advertising, publishing, creative and tracking tools.
Allows workspace-specific integrations to be added without exposing them to other clients.

WORKS WITH: Major analytics, advertising, CMS, design, tracking, research and back-office platforms.
BEST FOR: Agency operators and in-house marketers who want AI working directly with real business systems.

Webhooks AVAILABLE

A universal lead intake layer that keeps every enquiry, maps it and links it to attribution.

Creates private intake URLs for WordPress forms, Google lead forms, Meta lead ads, Wix, Bot and Meetings.
Maps source fields through a point-and-click setup while retaining unmapped custom questions.
Deduplicates by email or normalised phone number.
Captures Google, Meta and Microsoft click identifiers at intake for later conversion reporting.
Feeds website journeys into CRM first-touch and last-touch reporting.
Provides a filterable audit log and allows a source to be paused without deleting its configuration.

WORKS WITH: WordPress form tools, Google Ads, Meta Lead Ads, Wix and Sorbet CRM.
BEST FOR: Any organisation collecting leads from more than one website or platform.

Products in development

The following capabilities are intentionally separated from the available application list. Their current delivery state is stated directly so they are not mistaken for shipped self-service products.

Events Calendar CLIENT DEPLOYMENTS LIVE; HOSTED APP IN BUILD

A self-updating events and course calendar managed by the client's own team.

Month and list views, category filters, multi-day events, full Hebrew and English support, and a dedicated mobile experience already run on client websites. The product work converts those tailored deployments into a hosted, self-service application for any website platform.

Publishing Hub WORKING MANAGED TOOL; PRODUCTISATION IN PROGRESS

Completed articles delivered into the client's CMS as structured drafts.

The current WordPress-first service writes title, body, metadata, FAQs and structured data as an unpublished draft, then reports field by field what was written, degraded or unsupported. The next stage expands platform coverage and opens the workflow as a self-service application.

Server-Side Tracking MANAGED SERVICE TODAY; APPLICATION PLANNED

First-party conversion tracking designed to preserve measurement quality.

Sorbet already delivers the setup as a managed service using a tested playbook, first-party domains and server-side tagging. The planned application will make provisioning, health monitoring and workspace control self-service.

AI Visibility Tracking IN DESIGN

Measurement of brand presence in AI-generated answers.

The intended capability is to track which questions surface the brand, how often it appears, which competitors appear beside it and what changes after new GEO content is published. This remains a design-stage roadmap item and is not represented as available functionality.

Supporting platform applications

These applications operate the client platform or support Sorbet's delivery. Some are visible to clients; others are deliberately internal.

Application	Status	Client-facing role
Sorbet Workspace Portal	Live	The single client entry point: sign-in, app switching, assistant, connections, files, media, notifications, billing and per-person access.
Sorbet Auth	Live	Central sign-in and platform authorisation for Google, Microsoft, Meta, LinkedIn, X and other connected services.
Sorbet Admin	Live, internal	Agency governance for workspaces, users, roles, app entitlements, delegated platform properties, engagement and usage.
Sorbet Team Dashboard	Live, internal	Operational task, project, notes and agent coordination for Sorbet's delivery team.
Sorbet Mailing Service	Live, infrastructure	Transactional email for sign-in codes, notifications, contact forms, billing messages and system handoffs.
Sorbet Reports	Live	Private, no-index hosting for client-facing reports that need a shareable web link.
Sorbet Space	Internal development	A group-chat PWA for the Sorbet team with persistent history, push notifications and an AI participant.

Bespoke client applications

Alongside the shared Workspace platform, Sorbet maintains active applications built for specific client requirements. These demonstrate how the same data, automation and reporting capabilities can be tailored to a particular operating model.

Application	Status	Client-facing role
CSI Business Intelligence Dashboard	Live	Salesforce-based executive reporting across clients, deals, sales, concentration, workforce, clinical trials, contacts and risk intelligence, with secure SSO.
CSI Chatbot	Production MVP; final client rollout pending	A controlled B2B clinical-trial logistics assistant that qualifies enquiries, filters misrouted traffic and sends structured handoffs. Final deployment to the client site depends on remaining legal sign-off.
RoutePerfect Journey Analytics	Live	A product-journey and qualified-human analytics dashboard with acquisition, traffic, events, funnel, journey and self-serve report views.
Configurable Google Marketing Dashboard	Deployed standalone solution	A reusable dashboard combining Analytics, Search Console, Google Ads, conversion events and friction signals for configured client accounts.
Taller 5 Google Ads Dashboard	Live	A client-facing progress dashboard focused on Google Ads performance since Sorbet took over management.
InTACT Manager	Live preview; integration phase	A tablet-first training-management interface with a live operational view and training debrief, designed for rugged field hardware.
Shine Bright Motors Profitability Calculator	Active	A Hebrew right-to-left calculator for product economics, contribution, fixed-cost allocation, shipping, payment fees and average order value.
Shine Bright Motors Wholesale Calculator	Active	A Hebrew right-to-left B2B calculator for order viability, reseller margin, discounts, minimum order value and free-shipping thresholds.

What is deliberately outside this catalog

This document focuses on applications that clients use, applications that directly operate the platform, and active bespoke client solutions. It does not treat the following as standalone applications:

Proposal microsites and static client handouts.
Archived or superseded experiments.
Scrapers, migration scripts and catalog extraction utilities.
Code libraries, test harnesses and platform-specific deployment helpers.
Public marketing websites whose function is primarily informational rather than operational.